موضوع تعبير عن وسائل الاتصالات الحديثة بالانجليزي

موضوع تعبير عن وسائل الاتصالات الحديثة بالانجليزي

تعبير عن التواصل بالانجليزي

بحث عن means of communication

بحث عن وسائل الاتصال بالانجليزي

بحث عن communication

برجراف عن وسائل المواصلات

موضوع عن communication in the past

برجراف عن أهمية الاتصالات الحديثة

تعريف الاتصال باللغة الانجليزية

 

The importance of social networks in digital marketing

Facebook, Twitter, Instagram, LinkedIn, Snapchat… Social networks are attracting more and more people to the Internet. First related to a hobby, these platforms have become real marketing assets for businesses.

 

 

It is now essential and unavoidable for them to learn how to use it to address new targets and develop their market. This new communication channel not only strengthens the presence of his company on the Internet, but also increases the number of customers and recruiting future employees differently. If for a long time owning a website and social networks was a simple plus for companies, it is no longer imaginable today to do without them. Companies that risk ignoring the internet are missing out on a key element of a brand development marketing strategy.

 

Continuous growth

Social networks in particular, have experienced exponential growth over the past 10 years. Their major advantage is their simplicity and speed. For most users, they are intuitive, do not require any instructions, and present no difficulty in accessing information. A user just needs to discover a product, a service or a person that interests him, and he immediately informs his entire community. The potential of social networks is therefore enormous for companies who want to develop their customer base, their brand image and their turnover. The major advantage of networks is also the possibility of influencing a panel of people according to their interests, but without feeling that they are being guided.

 

 

 

Immediate customer feedback

The main advantage of social networks is the proximity to the customers they offer businesses. It is a direct communication channel that allows users to share their experience with the product or service. This is an aspect that is not always found on other marketing and communications materials. Of course, exposing your business to social media runs the risk of negative brand-damaging comments. This should not be seen as a danger, but on the contrary, an opportunity to bounce back from the negative opinion and offer an individual solution to the user. Most users are happy to tell their stories on the internet. Since it will be impossible for you to eliminate negative comments on the net, you might as well control them by responding to complaints, which will be easier if the comments are on your own networks rather than on various consumer forums. If you have a recurring remark, you can escalate the problem to your employees and think about how to correct this trend. The general rule is therefore to regulate your networks, without leaving consumers on their own.

 

Positive reviews, on the other hand, will enhance the product and indirectly, the brand image of the company.

 

It is by remaining attentive to all comments that one can anticipate customer expectations and adopt the best strategy. The latter may concern the innovations to be made to the products or the marketing arguments that will make them successful. In addition, the opinions of consumers are often more listened to than the speech, sometimes considered too commercial, of the brand. Users feel reassured by the opinions of their peers: if a product is recommended and recommended by hundreds of Internet users then it is very likely that it is suitable for me too.

 

Your keyboards !

The presence of companies and brands on social networks is therefore more and more common. These sites represent a vector of communication in the same way as the traditional media. However, with two significant advantages: a lower cost and a very interesting return on investment. As business leaders, whether you run a very small or small business, you must therefore create a page in the name of your company. It should contain the essential information about your company (name, description, area of ​​activity, contacts, etc.) and will include a link to your official website.

 

Social networks must complement a more classic marketing strategy which is centered on the official site. The objective is then to generate additional traffic from these networks and thus convert these visitors into customers